With 35 years of experience in the produce industry, Jerry Garcia is a well-established figure known for his expertise in sourcing, supply chain management, and delivering high-quality fresh produce to markets around the world. Throughout his career, he has built a reputation for fostering strong relationships with growers, distributors, and retailers, and for his deep knowledge of the agricultural landscape. His passion for sustainable practices and innovation has positioned him as a leader in the field.

He now joins forces with his daughter, Olivia Avellaneda, who brings 5 years of experience in the industry, specializing in marketing and customer relations. Olivia's fresh perspective and modern approach, combined with Jerry's decades of experience, create a dynamic partnership aimed at delivering exceptional produce to customers while prioritizing sustainability and efficiency.

Together, they are building GO PRODUCE, a family-run enterprise that combines tradition with modern innovation to bring fresh, top-quality produce to the marketplace. Their mission is to build a business rooted in trust, quality, and forward-thinking practices, while continuing the family legacy of excellence in the produce industry.